Marketing & Communications Associate
Frinton Summer Theatre is seeking an individual who is passionate about connecting with audiences and communities, and who can share our vision of seeing more people in and around Frinton enjoying live performance art. It is a fantastic opportunity for an ambitious marketing and communications professional to hone their skills through the whole range of marketing activities and take a leading role in the design, planning and delivery of the 2021 season.
Working closely with the Artistic Director/Assistant Producer and theatre trustees the Associate will design, plan and execute a marketing and communications plan for the theatre’s 2021 season. It is a special year, when the theatre celebrates its 80th season, launches its newly created digital archive and establishes its first outreach programme.
This assignment is offered on a self-employed freelance basis. It is expected to run as part-time (hours variable) and during the off-season the role holder will be largely able to determine the daily hours worked. During the summer season (July-August) the Associate will be expected to be available and on-site at weekends and some evenings.
Closing date for applications: 12 February 2021
Applications: CV with covering letter detailing experience, specialist skills and passion for the opportunity.
Background to the theatre
Frinton Summer Theatre is the longest-running summer repertory theatre in the UK. It was set up in 1934 and in 2016, was recreated as a charity. It is a producing theatre that has a tradition of giving first jobs to both actors and technicians straight out of drama school and extends this opportunity to other disciplines working in theatre wherever possible.
With no fixed home, productions may be housed in Frinton’s McGrigor Hall or in a big-top tent or at other venues around Frinton. Audiences numbers usually range up to 300 but with COVID-19 restrictions and social distancing requirements, this could be significantly reduced.
In 2020 Frinton Summer Theatre was delighted and relieved to receive an award from the government’s Cultural Recovery Fund, which enables the theatre to offer this work for the 2021 season. We are #HereForCulture
Working with the board of trustees and especially in collaboration with Producer/Artistic Director and other associates, the marketing associate is expected to design the strategic marketing approach and plan, and undertake execution in pursuit of theatre goals and objectives.
During the season (July and August 2021) the Associate will need to spend time in Frinton at the McGrigor Hall and any other venues, especially for first night/media interviews/special events. Outside the summer season the marketing associate will not need to regularly spend time in Frinton and would be able to work remotely but might be needed to attend special events and to take part in acclimatisation activities, which could include observing auditions, read-through sessions, rehearsals, photographic sessions. The associate would be expected to take part in regular meetings with trustees/theatre managers in person or remotely. All activities would be undertaken within the guidelines and regulations established in the context of COVID-19.
Statement of work:
Collaborating with the artistic director, assistant producer and trustees, as well as other associates of the theatre to develop the marketing strategy and implementation plan for the theatre overall, with a special focus on the summer season, as well as any intermediate events outside the season.
Understanding the market and demographic for the theatre, including local trends and competition; applying this insight to the development of the strategic marketing approach and core marketing elements as part of strategic planning, including budget.
Maintaining relations with customers/audiences such as developing, planning and executing specific customer-insights and relationship programmes, activities and events.
Flawless execution of the marketing plan which could include: media liaison, traditional and online channels management, creating new channels as needed.
Participating in incident management planning and responding to incidents as needed, being part of an ‘on-call’ team during the season.
Developing a measurement/evaluation approach as part of overall planning and taking corrective action as needed.
Outside the season, as marketing work permits, collaborating with other associates involved in fundraising to build the theatre’s reputation and market presence.
Qualifications, skills, background
Degree level marketing qualification and minimum 2 years’ experience or 5 years’ experience in strategic marketing management
Experience in or enthusiasm for arts sector, preferably performance art
Understanding of the requirements of fundraising to support events and contribute to the execution of fundraising strategy.